
STUDIO
JAM POT
2024
Branding
Client: Studio Jam Pot
Freelance
Myself and motion designer James Ratnarajah work together to create animation pieces in our free time. Recently we decided to define our animation duo as ‘Studio Jam Pot’ and I developed our logo and the start of our brand development.
This project is in development and in the future will comprise of a website and the logo will be animated with the intention of being placed in the opening credits of our short animated films. The idea is that the jam is a metaphor for our creative narratives that we develop and deliver as animated pieces (the final sealed jam pot).

We took a playful, punchy, illustrative approach this brief. Reflecting the nature of our work. Pairing this with a bold typeface that could be used as a stand alone logo type where necessary.
