Johnnie Walker produced the Bold Steps campaign with Diet Paratha x Simone Ashley. The campaign gave Ashley the opportunity to talk about what Bold Steps means to her and the importance of representation in the creative industries (Wonderland Magazine, 2023). 
 
We were tasked with creating teaser videos to be used on social media for the campaign across 9:16, 16:9 and 4:5. We selected two of the most prominent quotes from the full length video and key frames that I felt best reflected these lines. 
 
Below demonstrates how myself and the team collaborated to highlight Bold Steps’ best bits and encourage our audience to delve further into some influential work from Johnnie Walker.