Upcycle is a sustainable branding project I created in my final year of University. Upcycle takes unloved bikes, refurbishes, repairs & resells them to its users. It aims to create a sustainable cycle of buying secondhand, repairing and maintaining our possessions. The brand aim is to get people to make small lifestyle changes to help our planet, this could be by reducing waste or changing the way they travel. Given more time I would have created an accompanying UX-focussed website which would sit with the brand. 🚲