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Diageo
multi-brand
2022
Identity Design | Art Direction
Client: Diageo Northern Europe
Agency: Oliver
Our brief on this project was to create an identity to be used on all multi-brand product advertisements to create a consistent design system. We created a flexible, sleek design that celebrates Diageo’s products, breaks them into categories and conveys Diageo’s commitment to excellence amongst their catalogue of products. The design team, 3D designer, project manager and client worked closely together to create this outcome.
FLOATING ELEGANCE
Our idea is as if the products have been thrown up and time has suspended. This allows a flexibility with provided product imagery and various products. We introduced 3 dimensional objects to help convey occasions, holidays and add a sense of depth to assets.
LAYERED COPY
Our typographic pairing combine a bold, loud font for call outs, with a serif font that conveys a premium feel and delivers our key message in a down-to-earth manner.
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