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Tanqueray
 

2022
 
UX Design | Art Direction
Client: Diageo Northern Europe
Agency: Oliver

 
Tasked with redesigning a landing page for Tanqueray Northern Europe, we took users on a journey of delicious discovery. Showcasing the six flavours, we designed an immersive experience with every scroll, click and swipe. Users begin on social media, when clicking through an ad, they end up in the world of Tanqueray. The aim is to encourage sales by highlighting the flavour profiles of every Tanqueray product.
 

By spotlighting each product variant we begin to delve into each world. As we scroll further down, animation in the product and recipe sections allow users to explore tasting notes. 

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